Keshaa Perry
Gwyneth Paltrow takes a stand against diapers being considered a “luxury item” in 33 states. Similarly, she announced that her brand is launching ‘The Diaper’ priced at $120 via Instagram post.
Goop Brand
Gwyneth Paltrow has a brand named Goop and it made an announcement on May 11, 2022.
Similarly, the announcement is about launching “The Diaper’ at $120 for a pack of 12 which people believed was fake.
Likewise, she also released a video revealing that ‘The Diapér’ is about to launch because of the current issues of diapers being considered a “luxury good” across the United States.
About ‘The Diaper’
In an Instagram post of Goop, the picture of the diaper was posted. Similarly, the post has a caption,
“Meet ‘The Diaper’. Our new disposable diaper is lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties.”
Adding to it the further caption is,
“It also touted that the human waste receptacle would be “infused with a scent of jasmine and bergamot for a revitalized baby.”
View this post on Instagram
However, people did not believe it and then one person commented on an Instagram post saying, “Is this an SNL skit?”
Moreover, another also asked, “Is it April fools day?” In addition, the third person commented, “Folks can’t afford gas, inflation crippling budgets for basic necessities, and a baby formula shortage ongoing. Way to read the room @goop.”
The explanation behind the outrageous product
View this post on Instagram
Gwyneth Paltrow stated in a caption,
“Goop launched a luxury disposable diaper at $120 dollars for a pack of 12 and there was a lot of outrage — good. It was designed to piss us off, because if treating diapers like a luxury makes you mad, so should taxing them like a luxury.”
She also added,
“Despite the absolute necessity of diapers, in 33 states they aren’t treated like an essential item. They’re taxed like a luxury good. This leaves one in three families struggling to afford them.”
In addition, Paltrow continued,
“While eliminating the diaper tax is not a complete solution, it could allow many families to pay for another month’s supply.”
Were people happy regarding the news?
At first, people seem to be confused. Some even thought the post was fake. However, after finding the truth that the post was true, the fans praise the brand.
Likewise, they were happy for using their platform to draw attention to important issues.
Similarly, one fan said, “Wow, way to use your voice and platform for good. Thank you so much!”
In addition, another state,
“Thank goodness this isn’t real! You really got people’s attention and made them think about an important issue.”
Likewise, another fan also shared the happiness,
“Very well played, and such a great initiative that we can all benefit from at some point. Thank you for taking this stance and for driving change.”
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Baby2Baby take on the PR stunt
As we all know Baby2Baby is no stranger to celebrities. They have their own annual event with many brand ambassadors for their advocacy.
The Mother LA and Goop this year have shielded the organization from the negative reaction regarding this stunt says Co-CEO Norah Weinstein.
“They then allowed us to do what we do best, which is educate people on diapers and the diaper tax,” says Weinstein. “This is our very first stunt, and it was a bit nerve-wracking at first as Gwyneth and Goop were taking some heat, but also impressive how they were willing to take that heat to shed light on the issue.”
Also, with the ongoing PR stunt, the campaign got a lot of attention along with the Baby2Baby company.
The co-CEO Kelly Sawyer Patricof says the additional attention has given them to highlight another pressing matter related to the parenting issue.
“We’ve been talking about baby formula since March 2020, and all of a sudden people want to talk about it,” says Sawyer. “These issues are so important to us. So we take every opportunity to take advantage of new, exciting ways to educate people on them.”
Lastly, Goop is now partnering with Baby2Baby and is pushing for a change in diaper tax. Also, the donation to this organization is helping those affected by the recent formula shortage as well as other family problems.
